Ecommerce website design tips for startup business

When coming up with a design for an ecommerce web site, there are important guidelines to remember. Keep in mind that your ecommerce web site is like a real-life store, where you display your products, accommodate customers and generate some sales.

A successful ecommerce web site design acts like a store where you are able to attract visitors and transform them into customers. A small research will show that there are numerous choices for you to make your business presence online. In fact, you can be overwhelmed with all the possibilities that are available on the Internet to build an e-commerce website.

There are some basic components that all e-commerce sites include, such as product or service description pages, a shopping cart – so that buyers can select and keep items from your product list till they generate a purchase order or an invoice, a payment mechanism – so that buyers can pay for your products online or offline. But, you also need to pay attention to the following crucial aspects:

Product information

Buyers take their decision whether to buy a product from your site or not depending on the information that you provide. That’s why the product should have a clear and high-quality picture, short and detailed specifications. If necessary add attachments of diagrams, sketches, video etc. along with the product specification. Write clearly and prominently all sales terms and after sales supports terms, etc.

If you have many products, it is better to use an industry standard classification system to categorize your products. The goal is to have all the information related to the product available on the website, so that the customer can take a positive buying decision instantly.

Different Ordering Methods

The ultimate goal of your e-commerce site is to make sales. Many people still don’t feel comfortable to make payments through online transactions. You would be better off if you include ordering processes by fax, telephone and ordinary mail. In fact, to have a telephone number for customer support and order is a must for any e-commerce site as it gives buyers some extra feelings of security. That way they know that they can always talk to a live person if anything goes wrong.

Different Payment Methods

Although credit cards are by far the most acceptable means of payments on the Internet, you should definitely consider other methods as well. For small payments, Paypal is becoming increasingly a popular mode. More options include: RealEx Payments, Bank cheques etc.

Shopping Cart with Tax Calculation

In your search for shopping carts look for the ones, which have different tax calculation mechanisms inbuilt. If you are located in a state where your regional tax gets calculated, your shopping cart should have the ability to calculate them correctly.
Privacy Policy

Customers are very concerned about the information that they are relaying to you. You must clearly explain them what you plan to do with the various information that you collect from your customers. If your site is planning to use cookies, make sure that you covered this aspect in your privacy policy too.


If your website collects sensitive information from your customers, you should use security systems like SSL (Secure Socket Layer). This guarantees that the data provided by your customer will not fall into the hand of a malicious hacker while transferring from his computer to the web server. This also will reassure your customers that you are truly concerned about the security of their personal and sensitive information.
Choosing a good ecommerce website design company

Choosing a good ecommerce website design company is not an easy task. It is quite possible that you will have to spend thousands of Euros and even then may not have improved or desired profits. It is important that you choose a right ecommerce design company for fruitful results.

The first thing that you should look for, is whether the website development company has the range of services you require for the success of your business or not. These services can be anything like e-commerce website design, logo designing, content improvement, ecommerce web hosting, Search Marketing, Vendor management, Shopping cart integration methods etc. You should also see to it that the company you are selecting will be able to provide more updated services as and when your business will grow.

A good e-commerce website design is able to follow the guidelines of a successful marketing and customer satisfaction. It is vital that your web site does not only generate online traffic, but is able to accommodate the needs of visitors and customers alike. It is through a good web site design that makes visitors and customers continuously coming back for more.

If you are looking for an excellent quality website design & powerful marketing for your online shop, please contact us at Irish Web Experts. (Call us for a free initial consulation)

Irish Web Experts is based in Dublin, with an extensive experience that provides high-end services in developing and marketing successful ecommerce websites for variety of businesses & industries in Ireland and International. We provide complete solution from website consultation, website design, Search Engine Optimisation / Marketing & proactive support.